Ancestry.com took a hit on their stock prices today, dropping as much as 11%. I don’t think there was any connection, but the following ad parody is currently being run on the Internet. Warning, the F word with *** is found more than once in the parody…
By the way, Duncan/Channon has been hired by Ancestry.com to create and launch a fully integrated ad campaign – taking the place of Penabrand.
Their website has posted the following announcement:
D/C’s pretty proud, too, now that the world’s largest online resource for family histories, Ancestry.com, has tapped the agency to lead its creative efforts. The D/C team is developing a fully integrated campaign, including TV, digital, print and other media, set to launch in Q4.
With more than 2.4 billion individual profiles, six billion records and 24 million family trees, Ancestry.com is the leader in helping ancestral explorers in the US and overseas discover, preserve and share the histories of their families. Among its happy subscribers is San Francisco’s R. Duncan family, who were proud to discover this daguerreotype of great-great-great grandpa Benjamin “B.J.” Duncan (1834-1891), the caption to which reads (cross our hearts and hope to die): “So manly and handsome.”
