At 8 p.m. ET, “Who Do You Think You Are?” (1.8/6 in 18-49, 7.2 million viewers overall) is up in its second week by 13 percent in 18-49 (1.8 vs. 1.6) and 4 percent in total viewers (7.153 million vs. 6.909 million), pending updates. This is NBC’s highest 18-49 rating in the time period with non-sports programming since January 15, 2009. “Who Do You Think You Are?” finished within a tenth of a rating point of first place for the hour in adults 18-49 and is currently tied for #1 among the major networks in adults, men and women 18-34.
Read the full article at Radio Businuss Report.
Again – Thanks to Megan’s tweet for alerting me to this…